To a business owner, marketing is one of the most important tasks for success. It means providing the right product at the right price to the right people in the right place.
Your approach should cover the 4 components of marketing, called the 4 Ps: product, price, promotion, and place. Make sure you offer a product or service that people need or want. Come up with a price that customers are willing to pay and that guarantees you make a profit. Promote your product or service to the most likely customers when they will be most receptive to your message. Finally, place (or distribute) your product or service where your customers can easily buy it.
Discover the many ways to incorporate smart marketing in your business through the following resources.
The definition of marketing and how it differs from sales.
How to make the most of your marketing by focusing your efforts on the best prospective customers.
Examples of how to use marketing to generate attention, interest, desire, and action with your prospective customers.
Quick guide that provides marketing strategies for your small business.
Incorporate good customer service as part of your business to ensure repeat business and greater sales.
Effective ways to market to a critical market segment, the U.S.-based Hispanic population.
Top 10 marketing mistakes that small businesses commonly make.
Easy-to-implement marketing ideas that you can incorporate in your business.
Low-cost ideas on how to market and promote your business to new and existing customers.
An extensive list of marketing ideas related to your target market, product development, pricing, media relations, advertising, networking, sales, and customer service.
Marketing resource guide that outlines when to do marketing yourself and when to outsource. Covers marketing activities such as market research, planning, identity, business cards, presentations, web site, email, public relations, advertising, direct mail, online marketing, and trade shows.