Because so much of our communication today is online, a Web site has become the next generation business card and brochure wrapped into one. It lends credibility to your business and allows prospective customers to find you.
Before creating a Web site for your business, determine if you're really ready to do so. Will a Web site help your business accomplish its objectives? Are you willing to devote the resources needed to maintain and update the site over time? The Web is just one of the many marketing tools you might use and it might not be right for your business. However, if a Web site can support your business and lead to greater sales, take the time to plan, design, and develop a site that your customers think is valuable.
How the World Wide Web works to share text, graphics, video, and more on the Internet.
Create a plan for your company web site that will ensure your online presence boosts your sales efforts.
Site that will help you develop strategies and tactics to create a powerful Web site for your business.
Site with numerous articles covering graphic design, search engine marketing, banner advertising, and Web site design tips.
How to synchronize your press releases with search engine marketing tactics.
Guidelines for making the information on your Web site easy to view and read.
Make your Web site easy to use and one that customers continually return to by using this Web site usability checklist.
Introductory guide explaining World Wide Web domain names, how to check availability, and how to register with an established vendor.
Site full of tips and instructional materials if you are planning to build your own Web site.
Articles and tips for developing an online sales site for your business.
Tips to improve the usability and performance of your Web site.
Learn how to get your Web site listed with various search engines through site submission and optimization.