NEW YORK, June 18, 2009 - Mayor Michael R. Bloomberg announced New York City is
implementing five initiatives to aid Hispanic business owners and help strengthen the city’s
economy. He announced the initiatives at a press conference June 17, 2009 at the Audubon
Partnership for Economic Development.
Former administrator of the Small Business Administration (SBA), Hector Barreto talks about the importance of starting or growing your own small business, and the importance of having a resource such as the Hispanispanic BIC.
Rieva Lesonsky talks about being aggressive with marketing in down economy, negotiating lower rates for advertising, developing an elevator pitch, creating a brochure, marketing organics. Includes Q&A from small business owners via call-ins.
Interview with Starr Hall, PR Specialist, how she started her small business (2 Point), new media PR campaigns, using public speaking to get known, 2 Point downloadable toolkits, call-in Q&A from small business owners.
Case study of a small catering business (Vietnamese woman-owned), targeting the right customers, getting feedback, using promotional products and free giveaways, (product pitch) using Microsoft Office and Excel to become more productive.
High growth entrepreneurship discussion with professor Steven Rogers of Kellogg School of Management, value creation, growing through acquisition, taking calculated risks by having a business plan, etc.
Interview with the CEO of a food manufacturing company who started the business from scratch and grew it to a multi-million dollar business. How to risk everything and go for a big idea to become a successful entrepreneur.
Today Show Jean Chatzky shares advice on managing debt including taking your passion and turning it into a business. Test the waters before you jump in and make sure you are prepared with the knowledge to actually succeed.
" I was trying to learn more about becoming an SBA 8a certified firm. I went to the Asian BIC and it really helped me get through the process and save me a lot of time and money. What a great resource! I am now an 8a and I look forward to growing my business . "